![]() ![]() ![]() Three years later, Microsoft’s willingness to allow LinkedIn to largely operate as an independent business has been cited as a key reason for the deal’s success. "I can't think of an example of a large-scale acquisition like this where the acquired company really maintained any independence. "It's very difficult to keep the cultures separate," Douglas Melsheimer, a partner at investment banking firm Bulger Partners told Bloomberg News in 2016. When the deal was unveiled, skeptics cited Microsoft’s challenges with previous acquisitions such as Nokia Corp. and questioned whether LinkedIn could thrive within the Microsoft empire. The momentum has helped justify the near 50 per cent premium Microsoft paid to beat out rivals such as Inc., Facebook Inc. and Google parent Alphabet Inc., all of which were reportedly interested in acquiring LinkedIn. “LinkedIn is continually creating new ways for members to connect,” Microsoft CEO Satya Nadella said on Microsoft’s fiscal fourth-quarter earnings call in July. People are spending more time on LinkedIn because they are more engaged, whether it’s because of the content on the platform, messaging features, or more relevant connections to other professionals.Īs users spend more time on LinkedIn, it creates more opportunities to generate revenue through higher advertising inventory, more subscriptions, and more user data, which helps improve its recruiter product. The driving force behind that outperformance is an improved product. We had a pretty aggressive plan in place and we’ve been able to outperform that plan,” LinkedIn CEO Jeff Weiner told Bloomberg News in a September television interview. “Things have certainly exceeded our expectations. That’s a 28 per cent increase from the year before. In the fiscal year that recently ended, LinkedIn generated US$6.8 billion in revenue. LinkedIn’s user base has grown by nearly 50 per cent since the deal was announced - from roughly 433 million users to more than 645 million. Three years later, there are signs the bold move has paid off. “I certainly think that the value of the two companies, combined, is greater than the two by themselves,” Microsoft co-founder Bill Gates told Bloomberg News in a television interview after the deal was announced. It was the largest acquisition in company history. made headlines when it acquired LinkedIn for more than US$26 billion. ![]() So that’s sort of what we mean by the social fabric of your digital work and Office 365.In 2016, Microsoft Corp. And who are all the others in their professional network. Now you have the ability whenever you’re looking up a contact not only to see that contact with the information that’s contained in Active Directory, but you can get at the full richness of their information in the professional network. LinkedIn essentially becomes the social fabric across all of Microsoft, whether it’s in Outlook, in Excel, or Skype, or PowerPoint, or Word, or SharePoint. ![]() Take the most obvious one, which is the profile. I want to start, in fact, with talking about more of the usage of Office 365 and LinkedIn and how that will get lit up and really help drive engagement on both sides. In a conference call with financial analysts, Satya Nadella, CEO Microsoft, said: “Great, and so let me now sort of take you through a couple of illustrations to bring this home. ![]()
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